Not sure of the best SEO techniques to watch out for? Here are the top 5 On-page SEO factors that affect search results rankings in 2022…
What Is On-Page SEO?
On-page SEO (also known as on-site SEO) is the practice of optimizing your web pages in order to improve a website’s search engine rankings and get organic traffic.
Aside from publishing relevant and high-quality content, on-page SEO also includes optimizing your headlines, HTML tags and images. A web page HTML tags include the main title (Header 1), meta descriptions, and headers.
Why Is On-Page SEO Important?
On-page SEO is very crucial for all web pages on your website. The reasons do not need to be far-fetched.
On-page SEO helps search engines like Google understand a web page and its content. It also helps them to conclude whether or not it’s relevant to a user’s query.
Over the years, search engines have become more advanced in ranking web pages. They now more than ever, focus on relevance and keywords. These two metrics are one of the main factors that determine how a web page is ranked on search engine results pages (SERPs).
To go straight to the point, here are the top 10 On-page SEO factors that affect search results rankings. Focus on these 5 areas to improve your ranking, domain authority, traffic visits and lead conversions.
1. Title Tag
The title tag is an HTML tag present in the topmost part of each webpage. It gives an initial hint as to what a web page is all about.
It is always displayed on the search engine results pages. It’s also a clickable link. The title tag is sometimes overlooked, as it has a small impact on organic rankings.
2. Meta Description
Unlike the title tag, meta descriptions have been a very crucial SEO factor since the early days of Search Engine Optimization.
Meta descriptions and meta tags are what give a description of what a web page is all about. They are also displayed on the search engine results page.
For a while now, Google has been claiming that it no longer uses the meta descriptions as a SERP ranking criterion. However, a well-optimized meta description can still increase your click-through rate (CTR).
And by the way, it doesn’t hurt to make the primary keyword appear in the meta description. Does it?
The headline of a web page is different from the title tag.
The title tag is the clickable link to your website, while the headline is the title text itself. The headline is what users will read as the title.
For instance, the title of this blog post is “Top 10 On-Page SEO Factors That Affect Search Results Rankings”.
Now that’s a headline. Coming up with a title for a blog post might look too simple. However, a good headline can be the difference between a click and an impression. So you had better take your time.
The headline of any webpage needs to ignite interest before it can stand out among other web pages on the SERPs. That will attract users to click through and read the remaining content.
4. Header Tags
Header tags are HTML elements (H1-H6) that are known to most people as headings and subheadings. They differentiate the headers in your content from the other types of text like paragraphs, quotes, etc.
Header tags are no longer important for SERP rankings as they used to be, but they still have an important part to play in the user experience and SEO of a webpage.
Headings and subheadings make your webpage easier and more convenient for readers. They also provide keyword-rich hints about your content to search engines.
5. SEO Writing
SEO writing is all about writing content that looks okay to both search engines and users.
There are many strategies and tactics behind writing in-depth SEO content. SEO writing is beyond keyword research and keyword stuffing.
Your content should be high-quality, relevant and also engaging.
The Bottom Line
On-page SEO is essential if you want your website to show up and maintain its top spot in the search results.
Optimizing all the web pages on your site for on-site SEO factors consistently will increase your traffic visits and lead conversions.
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